Backline is where restaurants, bars, pubs, diners, cafes, ice cream shops, and commercial kitchens across New Hampshire & Massachusetts look for repair techs, suppliers, and essential vendors. Claim your profile, improve your category position, and route the right leads to your team.
Foodservice operators use Backline when downtime is expensive. Suppliers and repair techs win when their profile is clear, trusted, and easy to contact.
You reach operators actively searching for your category in your service area — not cold traffic. The people contacting you already have a job to fill.
Featured placement keeps your name in front of foodservice operators every time they browse a category — month after month, not just once.
Real operator reviews from the Backline Community signal that you show up and do good work — the strongest proof a new customer can see.
Once a commercial kitchen finds a vendor who delivers, they rarely switch. A single Backline lead can become years of recurring revenue.
Operators use the directory for free. Vendors pay for better profiles, priority placement, and category sponsorship where buyers are already searching with intent.
Backline is opening with a hands-on launch cohort: a small group of vendors we can personally profile, route leads to, and help operators discover before the directory gets crowded.
One repair call or one new wholesale account usually covers the year. Cancel anytime.
For vendors who want the profile cleaned up, controlled, and ready to convert.
For vendors who want steady, qualified exposure in their category and region.
For vendors who want top billing, more leads, and the trust signals that close deals.
Coming soon — State Sponsor. Exclusive, top-of-state placement for a single category leader. Want first dibs? Mention "State Sponsor" in the form below.
Send us the basics and we'll get you set up. We review every application so the directory stays trustworthy for local operators.
Your application is on its way to the Backline team. We'll be in touch at the email you provided. Welcome aboard.
Back to the directoryWhen an operator finds you on Backline and reaches out — by phone, your website link, or a quote request — that contact goes straight to you. Featured Partners get their inquiries routed directly to their inbox. There's no middleman taking a cut of the job.
Yes. Monthly plans can be cancelled at any time and you keep your listing through the end of the period you've paid for. Annual plans run for the year you purchased. No long-term contracts.
Featured and Premium placements are shared within a category, with Premium Partners getting top billing and priority. True single-vendor exclusivity will be available through the upcoming State Sponsor tier — let us know if you're interested and we'll add you to the early list.
Backline keeps a free, vetted directory so operators always have trustworthy options — the right local vendors can be added at no cost. Featured (Basic) and Premium Partner plans add prominent placement, the Verified Partner badge, direct lead routing, and more. Submit the form above either way and we'll point you to the right path.
Join the vendors foodservice operators across NH & MA already rely on. It takes two minutes to apply.
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