Backline is where restaurants, bars, pubs, diners, cafes, ice cream shops, and commercial kitchens across New Hampshire & Massachusetts look for repair techs, suppliers, and essential vendors. Claim your profile, improve your category position, and route the right leads to your team.
Foodservice operators use Backline when downtime is expensive. Suppliers and repair techs win when their profile is clear, trusted, and easy to contact.
You reach operators actively searching for your category in your service area — not cold traffic. The people contacting you already have a job to fill.
Featured placement keeps your name in front of foodservice operators every time they browse a category — month after month, not just once.
Real operator reviews from the Backline Community signal that you show up and do good work — the strongest proof a new customer can see.
Once a commercial kitchen finds a vendor who delivers, they rarely switch. A single Backline lead can become years of recurring revenue.
Operators use the directory for free. Repair vendors sponsor the queue that operators follow when something is down.
Backline is opening with a hands-on launch cohort: a small group of vendors we can personally profile, route leads to, and help operators discover before the directory gets crowded.
Gold gets the first repair push. If they do not answer or cannot take it, the lead moves to Silver, then Bronze.
For repair vendors who want sponsored placement without owning the first call.
For vendors who want fallback priority when the Gold sponsor cannot take the job.
For repair vendors who want to be the first sponsor contacted when operators need help now.
Need non-repair sponsorship? Category and state sponsorships can use the same Gold, Silver, Bronze structure once the repair queue is selling.
Send us the basics and we'll get you set up. We review every application so the directory stays trustworthy for local operators.
Your application is on its way to the Backline team. We'll be in touch at the email you provided. Welcome aboard.
Back to the directoryFor repair sponsorships, Backline uses a Gold, Silver, Bronze queue. Gold receives the first push. If Gold does not answer or cannot take the job, the request moves to Silver, then Bronze, then the vetted repair list. There is no middleman taking a cut of the job.
Yes. Monthly plans can be cancelled at any time and you keep your listing through the end of the period you've paid for. Annual plans run for the year you purchased. No long-term contracts.
Gold is the first sponsor in the repair queue for its covered area, but it is not total market exclusivity unless we agree to a separate category or state sponsorship. Silver and Bronze remain paid fallback positions.
Backline keeps a free, vetted directory so operators always have trustworthy options. Bronze, Silver, and Gold add paid placement, sponsor badges, and repair lead priority. Submit the form above either way and we'll point you to the right path.
Join the vendors foodservice operators across NH & MA already rely on. It takes two minutes to apply.
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